Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman
The level of competitiveness that have in the global market may cause every company to achieve the level of satisfaction that every consumers want. It is included in the fast foods industry. So the great level of performance are required for every one to compete. Including at the KFC outlet at Samar...
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management, Universiti Teknologi MARA
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25359/ |
| _version_ | 1848806236535914496 |
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| author | Mohamad@Othman, Nurasyura |
| author_facet | Mohamad@Othman, Nurasyura |
| author_sort | Mohamad@Othman, Nurasyura |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The level of competitiveness that have in the global market may cause every company to achieve the level of satisfaction that every consumers want. It is included in the fast foods industry. So the great level of performance are required for every one to compete. Including at the KFC outlet at Samarahan, the residents of Kota Samarahan
that include as the highest number of consumers that will came to the outlet. Specifically, this study focuses on the satisfaction residents Kota Samarahan towards Kentucky Fried Chicken (KFC) outlet at Samarahan. The purpose of this study is to know what are the factor that can lead us for satisfying the residents at Kota Samarahan either from the factor perceived value, core quality and relational quality and how to improve their performance that are required by the customers. Primary data for the study was collected by means of self-administrated questionnaire and supported by sufficient number of secondary data from previous thesis, journal and books. For the purpose of this study, self-administrated questionnaire were collected from 384 consumers at Kota Samarahan. |
| first_indexed | 2025-11-14T22:23:43Z |
| format | Student Project |
| id | uitm-25359 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:23:43Z |
| publishDate | 2016 |
| publisher | Faculty of Business and Management, Universiti Teknologi MARA |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-253592020-10-21T00:47:16Z https://ir.uitm.edu.my/id/eprint/25359/ Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman Mohamad@Othman, Nurasyura Commodities. Commercial products. Generic products Business education Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations The level of competitiveness that have in the global market may cause every company to achieve the level of satisfaction that every consumers want. It is included in the fast foods industry. So the great level of performance are required for every one to compete. Including at the KFC outlet at Samarahan, the residents of Kota Samarahan that include as the highest number of consumers that will came to the outlet. Specifically, this study focuses on the satisfaction residents Kota Samarahan towards Kentucky Fried Chicken (KFC) outlet at Samarahan. The purpose of this study is to know what are the factor that can lead us for satisfying the residents at Kota Samarahan either from the factor perceived value, core quality and relational quality and how to improve their performance that are required by the customers. Primary data for the study was collected by means of self-administrated questionnaire and supported by sufficient number of secondary data from previous thesis, journal and books. For the purpose of this study, self-administrated questionnaire were collected from 384 consumers at Kota Samarahan. Faculty of Business and Management, Universiti Teknologi MARA 2016-07 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25359/1/25359.PDF Mohamad@Othman, Nurasyura (2016) Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman. (2016) [Student Project] (Unpublished) |
| spellingShingle | Commodities. Commercial products. Generic products Business education Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Mohamad@Othman, Nurasyura Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman |
| title | Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman |
| title_full | Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman |
| title_fullStr | Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman |
| title_full_unstemmed | Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman |
| title_short | Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman |
| title_sort | satisfaction residents kota samarahan toward kentucky fried chicken at samarahan / nurasyura mohamad@othman |
| topic | Commodities. Commercial products. Generic products Business education Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/25359/ |