A study on the current promotional strategies of Guthrie Aviation Services Sdn. Bhd. (GASSB) helicopter services / Fariz Abdul Aziz

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A study on the current promotional strategies of Guthrie Aviation Services Sdn. Bhd. (GASSB) helicopter services / Fariz Abdul Aziz

Helicopter charter business has been positive for the past few years in Malaysia . However, this potential business is still new and alien to the general public. Being one of the pioneers in this business, Guthrie Aviation Services Sdn. Bhd. (GASSB) faces several problems like any other local helico...

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Bibliographic Details
Main Author:	Abdul Aziz, Fariz
Format:	Student Project
Language:	English
Published:	1995
Subjects:	Promotions Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/2534/

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