The impact of motivational factors, social sites,and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan

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The impact of motivational factors, social sites,and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan

The purpose of this study is to identify what are the factors impacting the customer purchase decision on mobile phone among Gen Y group in Kuching Sarawak. The determinants or factor of purchase decision among Gen Y group were discussed in this research are motivational factors, social sites and a...

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Bibliographic Details
Main Author:	Redzuan, Azrul Azwan
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management, UITM Sarawak 2015
Subjects:	Business education Electronic commerce Mobile commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/25339/

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