A study on customer retention in relation to service by cooperative provider in Takaful Ikhlas / Mohd Asyraf Abd. Rahman

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A study on customer retention in relation to service by cooperative provider in Takaful Ikhlas / Mohd Asyraf Abd. Rahman

Customer retention defines as when company are successful in keeping their customer to still using their product or services rather than change to their competitors product or services. Customer retention also is important for most of the company to be prime mover and to sustain their profitability....

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Bibliographic Details
Main Author:	Abd. Rahman, Mohd Asyraf
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/25338/

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