A study on attitude towards internet advertising among non-technical department employees of Petronas Carigali Sdn Bhd Sarawak operations / Awangku Mohd Hazriq Fadzly Awg Ahmad

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A study on attitude towards internet advertising among non-technical department employees of Petronas Carigali Sdn Bhd Sarawak operations / Awangku Mohd Hazriq Fadzly Awg Ahmad

The size and range of online advertisement is increasing dramatically. Businesses are spending more on internet advertisement than before. Understanding the factors that influence internet advertisement effectiveness is crucial. The number of Internet users around the world including in Malaysia ar...

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Bibliographic Details
Main Author:	Awg Ahmad, Awangku Mohd Hazriq Fadzly
Format:	Research Reports
Language:	English
Published:	Faculty of Business and Management, UiTM Sarawak 2015
Subjects:	Business education Business societies Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/25334/

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