A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin
These researches focus on the relationship between house purchasing with personal factors, location, product design and price. The purpose of the research is to investigate on the factors influencing house purchasing behavior amongst customers in Malacca. In addition, by doing this research the rese...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/25330/ |
| _version_ | 1848806228783792128 |
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| author | Aflus, Mohd Ammar Mohd Aripin, Siti Nurul Hidayah |
| author_facet | Aflus, Mohd Ammar Mohd Aripin, Siti Nurul Hidayah |
| author_sort | Aflus, Mohd Ammar |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | These researches focus on the relationship between house purchasing with personal factors, location, product design and price. The purpose of the research is to investigate on the factors influencing house purchasing behavior amongst customers in Malacca. In addition, by doing this research the researchers will know whether there are any significant relationships between variables. The questionnaire was developed and distributed to 100 respondents in Malacca. Frequency distribution, reliability test, correlation analysis and regression analysis has been chosen by using SPSS system to find out the result. The findings indicate that a location is the most factors that influence house purchasing behavior amongst customers than personal factors, product design and price. |
| first_indexed | 2025-11-14T22:23:36Z |
| format | Student Project |
| id | uitm-25330 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:23:36Z |
| publishDate | 2014 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-253302019-10-25T03:11:17Z https://ir.uitm.edu.my/id/eprint/25330/ A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin Aflus, Mohd Ammar Mohd Aripin, Siti Nurul Hidayah Housing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives These researches focus on the relationship between house purchasing with personal factors, location, product design and price. The purpose of the research is to investigate on the factors influencing house purchasing behavior amongst customers in Malacca. In addition, by doing this research the researchers will know whether there are any significant relationships between variables. The questionnaire was developed and distributed to 100 respondents in Malacca. Frequency distribution, reliability test, correlation analysis and regression analysis has been chosen by using SPSS system to find out the result. The findings indicate that a location is the most factors that influence house purchasing behavior amongst customers than personal factors, product design and price. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25330/1/PPb_MOHD%20AMMAR%20AFLUS%20BM%20M%2014_5.pdf Aflus, Mohd Ammar and Mohd Aripin, Siti Nurul Hidayah (2014) A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin. (2014) [Student Project] <http://terminalib.uitm.edu.my/25330.pdf> (Unpublished) |
| spellingShingle | Housing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Aflus, Mohd Ammar Mohd Aripin, Siti Nurul Hidayah A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin |
| title | A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin |
| title_full | A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin |
| title_fullStr | A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin |
| title_full_unstemmed | A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin |
| title_short | A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin |
| title_sort | study on factors influencing house purchasing behavior amongst customers in malacca / mohd ammar aflus and siti nurul hidayah mohd aripin |
| topic | Housing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/25330/ |