To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq
Purpose-Export performance is really important for the firms in order to identify their strength. One of the strategies is to export. MATRADE, a national trade agency offer various support for these firm to export. Thus the purpose of this research is to find out how effective the export promotion p...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25329/ |
| _version_ | 1848806228452442112 |
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| author | Mohd Syafiq, Mohd Amirul |
| author_facet | Mohd Syafiq, Mohd Amirul |
| author_sort | Mohd Syafiq, Mohd Amirul |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Purpose-Export performance is really important for the firms in order to identify their strength. One of the strategies is to export. MATRADE, a national trade agency offer various support for these firm to export. Thus the purpose of this research is to find out how effective the export promotion programs on export performance of the firms.
Problem Statement-The gap that the researcher find is MATRADE have not done any study or research on measuring their effectiveness of export promotion programs on the firms export performance. Secondly is how the export performance is operationalised. The last gap is expenditure does not reflect output.
Objective-To find the relationship between export promotion programs on export performance. Next, is to find which factor or which export promotion program gave impact the most on export performance.
Methodology-A close-ended questionnaire survey is conducted with a sample size of 50 respondents among MATRADE members who is active in export activity for the last 18 months. SPSS version 20.0 is used to find the data reliability, frequencies of data, correlation test and regression test in order to test all the hypothesis involved and to also answer all the objectives that present.
Summary of The Findings-The result shows that export promotion programs have positive relationship with export performance but yet has no strong impact on export performance. |
| first_indexed | 2025-11-14T22:23:36Z |
| format | Student Project |
| id | uitm-25329 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:23:36Z |
| publishDate | 2014 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-253292019-10-25T03:09:30Z https://ir.uitm.edu.my/id/eprint/25329/ To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq Mohd Syafiq, Mohd Amirul International economic relations International trade Marketing research. Marketing research companies. Sales forecasting Promotions Purpose-Export performance is really important for the firms in order to identify their strength. One of the strategies is to export. MATRADE, a national trade agency offer various support for these firm to export. Thus the purpose of this research is to find out how effective the export promotion programs on export performance of the firms. Problem Statement-The gap that the researcher find is MATRADE have not done any study or research on measuring their effectiveness of export promotion programs on the firms export performance. Secondly is how the export performance is operationalised. The last gap is expenditure does not reflect output. Objective-To find the relationship between export promotion programs on export performance. Next, is to find which factor or which export promotion program gave impact the most on export performance. Methodology-A close-ended questionnaire survey is conducted with a sample size of 50 respondents among MATRADE members who is active in export activity for the last 18 months. SPSS version 20.0 is used to find the data reliability, frequencies of data, correlation test and regression test in order to test all the hypothesis involved and to also answer all the objectives that present. Summary of The Findings-The result shows that export promotion programs have positive relationship with export performance but yet has no strong impact on export performance. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25329/1/PPb_MOHD%20AMIRUL%20MOHD%20SYAFIQ%20BM%20M%2014_5.pdf Mohd Syafiq, Mohd Amirul (2014) To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq. (2014) [Student Project] <http://terminalib.uitm.edu.my/25329.pdf> (Unpublished) |
| spellingShingle | International economic relations International trade Marketing research. Marketing research companies. Sales forecasting Promotions Mohd Syafiq, Mohd Amirul To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq |
| title | To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq |
| title_full | To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq |
| title_fullStr | To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq |
| title_full_unstemmed | To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq |
| title_short | To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq |
| title_sort | to study the effectiveness of export promotion by malaysian external trade and development (matrade) / mohd amirul mohd syafiq |
| topic | International economic relations International trade Marketing research. Marketing research companies. Sales forecasting Promotions |
| url | https://ir.uitm.edu.my/id/eprint/25329/ |