Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah

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Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah

In the era of globalization electronic marketing is a great revolution. The internet as a global medium is quickly gaining internet and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicl...

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Bibliographic Details
Main Author:	Tuah, Stephanie Lallai
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Business education Malaysia Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/25314/

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