Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa

This study explores about level of customer acceptance on unit trust product among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area. The main purpose is to identify whether people were invest in unit trust products. The study also had been conduct to give guidance for fu...

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Main Author: Mustaffa, Mohammad Zahid
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/25310/
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author Mustaffa, Mohammad Zahid
author_facet Mustaffa, Mohammad Zahid
author_sort Mustaffa, Mohammad Zahid
building UiTM Institutional Repository
collection Online Access
description This study explores about level of customer acceptance on unit trust product among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area. The main purpose is to identify whether people were invest in unit trust products. The study also had been conduct to give guidance for future investment company on how to attract people to invest in unit trust. The result was measured through questions regarding level of income, return, people consciousness, financial management knowledge and quality services. With the findings obtained supports the theoretical argument and confirm the expectation that return, level of income, people consciousness, financial management knowledge, and quality services will give an impact to the level of customer acceptance on unit trust products.
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format Student Project
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institution Universiti Teknologi MARA
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last_indexed 2025-11-14T22:23:31Z
publishDate 2010
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spelling uitm-253102019-10-01T06:58:08Z https://ir.uitm.edu.my/id/eprint/25310/ Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa Mustaffa, Mohammad Zahid Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Trust services. Trust companies Investment, capital formation, speculation This study explores about level of customer acceptance on unit trust product among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area. The main purpose is to identify whether people were invest in unit trust products. The study also had been conduct to give guidance for future investment company on how to attract people to invest in unit trust. The result was measured through questions regarding level of income, return, people consciousness, financial management knowledge and quality services. With the findings obtained supports the theoretical argument and confirm the expectation that return, level of income, people consciousness, financial management knowledge, and quality services will give an impact to the level of customer acceptance on unit trust products. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25310/1/PPb_MOHAMMAD%20ZAHID%20MUSTAFFA%20BM%20M%2010_5.pdf Mustaffa, Mohammad Zahid (2010) Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa. (2010) [Student Project] <http://terminalib.uitm.edu.my/25310.pdf> (Unpublished)
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Trust services. Trust companies
Investment, capital formation, speculation
Mustaffa, Mohammad Zahid
Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa
title Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa
title_full Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa
title_fullStr Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa
title_full_unstemmed Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa
title_short Level of customer acceptance on unit trust among Scope International (M) Sdn Bhd employee and resident around Bukit Jalil area / Mohammad Zahid Mustaffa
title_sort level of customer acceptance on unit trust among scope international (m) sdn bhd employee and resident around bukit jalil area / mohammad zahid mustaffa
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Trust services. Trust companies
Investment, capital formation, speculation
url https://ir.uitm.edu.my/id/eprint/25310/