Celebrity impact on young adults purchasing
Behaviour / Siti Fariedah Abdullah

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Celebrity impact on young adults purchasing Behaviour / Siti Fariedah Abdullah

This study aim to investigate the impact of celebrity endorsement to the young adults purchasing behavior. Nowadays there are large numbers of brands available in the market so there is a crucial need for the company to distinguish themselves from the competitors. The most familiar ways to distingui...

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Bibliographic Details
Main Author:	Abdullah, Siti Fariedah
Format:	Student Project
Language:	English
Published:	UITM Sarawak,Kampus Samarahan 2015
Subjects:	Business education Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/25308/

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