Factors that influence purchase intention
towards proton cars / Mohd Zhafran Mohd Suhaili

QR Code

Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili

Perusahaan Otomobil Nasional Berhad (PROTON) is one of the Malaysian automobile organizations that were established in 1983. Basically, Proton activities are to manufacture, assemble and sell motor vehicles and related products. In 1985, Proton has produced its first Malaysia car which is Proton Sag...

Full description

Bibliographic Details
Main Author:	Mohd Suhaili, Mohd Zhafran
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management, Universiti Teknologi MARA Cawangan Sarawak 2016
Subjects:	Business education Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/25304/

Similar Items

Factors affecting hybrid car purchase intention in Malaysia
by: Woon, Yaw Hor, et al.
Published: (2014)

Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
by: Mohd Ridza, Mohamad Rafiq
Published: (2019)

'Patient-Empowerment Programme' against standard care in advanced heart failure patients – a randomised controlled trial / Mohd Zhafran Zainal Abidin
by: Zainal Abidin, Mohd Zhafran
Published: (2017)

Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa
by: Mustaffa, Mohd Mustaqim
Published: (2011)

Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif
by: Mohd Sharif, Mohamad Syafiq
Published: (2019)

7P's marketing strategy affecting customer's purchase intentions towards Global Market Operation of Deutsche Bank, Kuala Lumpur / Mohd Khairi Mohd Hanafiah
by: Mohd Hanafiah, Mohd Khairi
Published: (2008)

Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam
by: Che Mohd Nizam, Sharmimi Shuhada
Published: (2019)

Factors influencing customer’s buying intention towards online food application services / Muhammad Fadris Mohd Zamri
by: Mohd Zamri, Muhammad Fadris
Published: (2018)

Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi
by: Khamarudin, Munirah, et al.
Published: (2019)

The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
by: Mohd Yusof, Nuraini
Published: (2008)

A study on green purchase intention towards green consumer at Johor / Siti Nazirah Jumaat and Norhafizah Mohd Hatta
by: Jumaat, Siti Nazirah, et al.
Published: (2014)

Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar
by: Anwar, Muhammad Hilmi
Published: (2018)

Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil
by: Sharil, Nur Erieana
Published: (2019)

Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia
by: Wong, Wei Yun
Published: (2014)

A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli
by: Che Mohd Rosli, Siti Nur Fatin Ayunie
Published: (2018)

Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
by: Ren, Hongyan
Published: (2009)

Factors affecting awareness of phishing among Generation Y / Nur Farhana Mohd Zaharon, Mazurina Mohd Ali and Suhaily Hasnan
by: Mohd Zaharon, Nur Farhana, et al.
Published: (2021)

Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali
by: Mohd Sazali, Muhammad Yusaid
Published: (2019)

The Influence of Product Attributes Evaluation towards Proton Car Purchase Decision in China
by: Li, Yuan
Published: (2011)

A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi
by: Aziz, Maswadi, et al.
Published: (2014)

The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia
by: Goh, Kai Ning
Published: (2014)

Factors influencing consumers’ intention to purchase products advertised on Facebook
by: Mert, Hasinat, et al.
Published: (2018)

Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni
by: Asmuni, Mohd Sharul Shafik
Published: (2018)

Level of customer satisfaction toward PROTON cars/ Nur Syazana Mohd Nizar
by: Mohd Nizar, Nur Syazana
Published: (2010)

The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir
by: Mohd Nasir, Mohd Nahar Faiz
Published: (2007)

A new technique in evaluation of stabilisation for the design of amorphous silicon photovoltaic modules in grid connected system under equatorial climate / Mohamad Zhafran Hussin
by: Hussin, Mohamad Zhafran
Published: (2014)

A new technique in evaluation of stabilisation for the design of amorphous silicon photovoltaic modules in grid connected system under equatorial climate / Mohamad Zhafran Hussin
by: Hussin, Mohamad Zhafran
Published: (2014)

Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim
by: Ibrahim, Asiah
Published: (2018)

Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri
by: Miat, Mohd Aliff Farhan, et al.
Published: (2014)

The influence of leadership style on employee job satisfaction in Terengganu State Economic Development Corporation (TSEDC): the moderating effect of organizational support / Suhaili Mohd Nor
by: Mohd Nor, Suhaili
Published: (2014)

Study on Proton Saga engine / Ahmad Suhaili Abdul Aziz and Nor Zamzuri Md Nor
by: Abdul Aziz, Ahmad Suhaili, et al.
Published: (1992)

Social influence and eco-label factors towards purchase intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.]
by: Hashim, Nor Hashima, et al.
Published: (2018)

Employee’s perception on merger between Proton Holdings Berhad and Geely on talent management practices / Nor Afiqah Mohd Sofian, Nurul Huda Roslan and Wan Mohd Khairul Naim Mohd @ Wan Mohamad
by: Mohd Sofian, Nor Afiqah, et al.
Published: (2018)

Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali
by: Hambali, Mohamad Saiful Azmi
Published: (2019)

The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
by: Abdullah, Mohamad Azali
Published: (2018)

Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
by: Hashim, Noor Azmi
Published: (2008)

The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri
by: Mohd Zikri, Mohd Azrul Syafiq
Published: (2010)

Effects of social media influencer attributes on consumers’ attitudes and purchase intention
by: Mohamed, El Mousa Hadeel Ali
Published: (2022)

The effect of relationship marketing on customer loyalty towards fast food restaurants (a study of generation Y) / Ahmad Zulfa Mohd Kamil and Muhammad Afif Mahabob
by: Mohd Kamil, Ahmad Zulfa, et al.
Published: (2016)

A study of factors in influencing demands towards national car model in Malaysia: an empirical study from 1990-2004 / Khairul Mohd Yonan
by: Mohd Yonan, Khairul
Published: (2006)