Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir
This research was conducted to carry out a study entitled “Determinants of Intention in Buying Health and Life Insurance”. The purpose of this study is to investigate the key factors which lead to the one’s intention in buying insurance. The four independent variables are knowledge, age, income leve...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/25303/ |
| _version_ | 1848806222191394816 |
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| author | Azali, Mohammad Izat Zabmir, Muhammad Azim |
| author_facet | Azali, Mohammad Izat Zabmir, Muhammad Azim |
| author_sort | Azali, Mohammad Izat |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research was conducted to carry out a study entitled “Determinants of Intention in Buying Health and Life Insurance”. The purpose of this study is to investigate the key factors which lead to the one’s intention in buying insurance. The four independent variables are knowledge, age, income level and social influence and followed by dependent variable are intention in buying health and life insurance. The sample size used for this study was 180. Data was obtained by using convenience sampling. The study seeks to examine the relationship between independent variables (knowledge, age, income level and social influence) and dependent variable (intention in buying health and life insurance), and to identify the factors that give impact towards intention in buying health and life insurance. Finding shows that, there is a one’s intention in buying insurance and all independent variables (knowledge, age, income level and social influence) show significant relationship with the dependent variable (intention in buying health and life insurance). The most influential factor variables on one’s intention in buying insurance are social influence at 0.301 (3.01%). Overall, researchers achieved to answer all objectives in the study. |
| first_indexed | 2025-11-14T22:23:30Z |
| format | Student Project |
| id | uitm-25303 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:23:30Z |
| publishDate | 2015 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-253032019-10-01T07:09:49Z https://ir.uitm.edu.my/id/eprint/25303/ Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir Azali, Mohammad Izat Zabmir, Muhammad Azim Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Life insurance This research was conducted to carry out a study entitled “Determinants of Intention in Buying Health and Life Insurance”. The purpose of this study is to investigate the key factors which lead to the one’s intention in buying insurance. The four independent variables are knowledge, age, income level and social influence and followed by dependent variable are intention in buying health and life insurance. The sample size used for this study was 180. Data was obtained by using convenience sampling. The study seeks to examine the relationship between independent variables (knowledge, age, income level and social influence) and dependent variable (intention in buying health and life insurance), and to identify the factors that give impact towards intention in buying health and life insurance. Finding shows that, there is a one’s intention in buying insurance and all independent variables (knowledge, age, income level and social influence) show significant relationship with the dependent variable (intention in buying health and life insurance). The most influential factor variables on one’s intention in buying insurance are social influence at 0.301 (3.01%). Overall, researchers achieved to answer all objectives in the study. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25303/1/PPb_MOHAMMAD%20IZAT%20AZALI%20BM%20M%2015_5.pdf Azali, Mohammad Izat and Zabmir, Muhammad Azim (2015) Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir. (2015) [Student Project] <http://terminalib.uitm.edu.my/25303.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Life insurance Azali, Mohammad Izat Zabmir, Muhammad Azim Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir |
| title | Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir |
| title_full | Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir |
| title_fullStr | Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir |
| title_full_unstemmed | Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir |
| title_short | Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir |
| title_sort | determinants of intention in buying health and life insurance / mohammad izat azali and muhammad azim zabmir |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Life insurance |
| url | https://ir.uitm.edu.my/id/eprint/25303/ |