To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran

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To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran

All companies need strategies in order to survive or to become a leader in the market nowadays, therefore a research study towards finding the suitable strategies for Amanah Saham Nasional Berhad had been carried out. This research attempts to determine the influence of the independent variables (fi...

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Bibliographic Details
Main Authors:	Karib, Mohammad Iskandar, Zamran, Nor Ain Nadia
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Personal finance. Financial literacy
Online Access:	https://ir.uitm.edu.my/id/eprint/25301/

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