QR Code

The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal

The purpose of this research is to study the influence of brand awareness, brand associations, perceived quality and brand loyalty towards brand equity of LEGOLAND Malaysia. LEGOLAND Malaysia faces new challenge in 2015 whereby the theme park has a dropping number of attendances. Apart from that, th...

Full description

Bibliographic Details
Main Author:	Zainal, Mira Elliana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/25243/

Similar Items

Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal
by: Kadimin, Ahmad Syakir, et al.
Published: (2013)

Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
by: Abu Bakar Azmi, Nursyahirah
Published: (2016)

The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim
by: Zaidun, Nurul Aqmar, et al.
Published: (2020)

Factors influence brand loyalty towards Power Ficos company / Rozaireen Baharom and Juraiza Ezza Johari
by: Baharom, Rozaireen, et al.
Published: (2013)

The impact of promotional mix towards customer-based brand equity on Faiza in Johor / Mohd Fitri Mohd Aznam
by: Mohd Aznam, Mohd Fitri
Published: (2010)

Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah
by: Abdullah, Fatin Nabilah
Published: (2014)

The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie
by: Shafie, Siti Nurbadriah
Published: (2011)

The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria
by: Zakaria, Nik Mohd Hanis
Published: (2009)

Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi
by: Mohd Dzahaimi, Norazmira
Published: (2018)

The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi
by: Mohammad Sairi, Nursaida Alina
Published: (2018)

A study on Integrated Marketing Communication (IMC) influences brand awareness of TM Point Senawang, Seremban / Nurzeela Razali
by: Razali, Nurzeela
Published: (2014)

Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin
by: Noorafuddin, Nurul Fatihah
Published: (2018)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat
by: Samat, Norafifi
Published: (2014)

Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar
by: Ruslan, Nur Diana, et al.
Published: (2016)

Perception towards service quality and the impact of brand image on customers in Prudential BSN Takaful Berhad,Melaka / Nur Ain Farhana Sulaiman and Nurul Najwa Khairul Azman
by: Sulaiman, Nur Ain Farhana, et al.
Published: (2015)

The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.
by: Abd Aziz, Norzalita, et al.
Published: (2019)

The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim
by: Iberahim, Muhammad
Published: (2014)

A study on purchase intention towards AgroMas brand / Roemilia Baharin
by: Baharin, Roemilia
Published: (2015)

A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
by: Kamalludin, Mohd Naguib Ainuddin
Published: (2015)

Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari
by: Johari, Nurul Filza Irdina
Published: (2018)

The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi
by: Azizi, Mohd Akmaludin
Published: (2009)

Antecedent of customer loyalty among Celcom user / Syaza Noor Azizi
by: Noor Azizi, Syaza
Published: (2015)

Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar
by: Moktar, Muhammad Fadhil
Published: (2018)

Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin
by: Sharifpuddin, Khairul Bariah
Published: (2010)

The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria
by: Mohamad Hasim, Nur Syafiqah Aqilah, et al.
Published: (2016)

Reaching Higher: Sacrifices and Brand Loyalty
by: Alafaleg, Nora
Published: (2024)

Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah
by: Kuangit/Abdullah, Afzan
Published: (2002)

Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
by: Mohamad Nizam, Nurul Aida
Published: (2019)

The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
by: Abdullah, Mohamad Azali
Published: (2018)

Why local people prefer to buy imported shoes rather than local shoes / Norazwafira Mat Nor and Noorshida Kamarullbahrin
by: Mat Nor, Norazwafira, et al.
Published: (2001)

The factors contribute to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom / Raja Shahrizal Raja Ahmad Shafiei
by: Raja Ahmad Shafiei, Raja Shahrizal
Published: (2005)

A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan
by: Mohd Hazizan, Munirah
Published: (2010)

The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy
by: Azmy, Nur Ain
Published: (2019)

Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun
by: Harun, Mohd Ilham
Published: (2009)

The effectiveness of rebranding towards TM: through advertising and reputation / Noor Asyikin Rohman
by: Rohman, Noor Asyikin
Published: (2007)

Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad
by: Zainul Abidin Ahmad, Norzaiha Izza
Published: (2008)

A study on the effectiveness of promotional mix towards FELDA trading product / Nor Amira Ayon
by: Ayon, Nor Amira
Published: (2011)

A case study: promotional mix used in increasing sales of Pennzoil Platinum Semi Synhetic Lubricant / Raja Arif Iskandar Raja Yahaya Aziz
by: Raja Yahaya Aziz, Raja Arif Iskandar
Published: (2011)

A case study of low price not necessary to create sales of Streamyx Broadband offered by ™ (Telekom Malaysia) Bhd / Nurwasila Ahmad Foad
by: Ahmad Foad, Nurwasila
Published: (2009)

A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
by: Saad, Nur Amalina
Published: (2019)