A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi

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A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi

The purpose of this study was to determine the significance factors that influence customers intention to purchase hybrid cars in Malaysia. The variables consists cost, environmental concern and brand are stated as independent variables for this study. The respondents were 100 employers and workers...

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Bibliographic Details
Main Authors:	Aziz, Maswadi, Nawi, Mohd Nazrin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Automotive transportation HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/25236/

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