The level of consumers awareness on internet banking / Mastura Muhamat

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The level of consumers awareness on internet banking / Mastura Muhamat

The purpose of this research is to examine the level of consumer awareness on internet banking and the most factors influencing consumer awareness toward internet banking. It is conducted to determine if there is any relationship between consumer awareness on internet banking and advertisements, pub...

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Bibliographic Details
Main Author:	Muhamat, Mastura
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Banking Computer networks. Electronic information resources . Including the Internet
Online Access:	https://ir.uitm.edu.my/id/eprint/25235/

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