The motives of strategic alliances among construction companies in Johor Bahru / Marlina Ismail

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The motives of strategic alliances among construction companies in Johor Bahru / Marlina Ismail

Strategic alliances are a vital and popular alternative for survival and growth of the company in order to face with the intense and global competition. Nowadays, strategic alliances are becoming an increasingly important in construction industry. Malaysia began develop its construction industry sin...

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Bibliographic Details
Main Author:	Ismail, Marlina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Strategic alliances. Business networks Construction industry Competition. International competition
Online Access:	https://ir.uitm.edu.my/id/eprint/25217/

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