The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat

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The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat

The creation of a strong brand and the deliverance of perceived service quality are premised by employees' ability to deliver on customer expectations. Branding is a phenomenon that allows the individual institution to provide information and images. Branding may also be a promising strategy fo...

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Bibliographic Details
Main Author:	Mamat, Marina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing Branding (Marketing) Higher Education
Online Access:	https://ir.uitm.edu.my/id/eprint/25215/

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