A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar

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A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar

The research explores the Effectiveness of Promotion done by ATCEN. Factors included are personal selling, public relation, sales promotion, and websites. In May until October 2009 showed the reduce number of participants who attend ATCEN programs. Due to that problem matter, researcher do the resea...

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Bibliographic Details
Main Author:	Mokhtar, Mardiana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/25213/

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