A study on tourists’ motivation of visiting Kuching city, Sarawak / Abdul Zaheed Hanafi Sapheri & Aminah Mohamad Jainal
The purpose of this study is to investigate the factor in choosing Kuching tourism destination, tourist expectation towards tourism attraction in Kuching and overall satisfaction during their stay in Kuching. It also aims to investigate on how tourist socio-demographic characteristics affect the...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/25210/ |
| _version_ | 1848806199571513344 |
|---|---|
| author | Sapheri, Abdul Zaheed Hanafi Jainal, Aminah Mohamad |
| author_facet | Sapheri, Abdul Zaheed Hanafi Jainal, Aminah Mohamad |
| author_sort | Sapheri, Abdul Zaheed Hanafi |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to investigate the factor in choosing Kuching tourism destination, tourist expectation towards tourism attraction in Kuching and overall
satisfaction during their stay in Kuching. It also aims to investigate on how tourist socio-demographic characteristics affect their perception for the of satisfactions toward tourism attraction in Kuching city and result in tourist revisit. For the design and methodology approach, this study uses primary data and quantitative data. Distributed the questionnaire among the tourist visit Kuching to collect the data. Using SPSS to analyze the data. The frequency distribution and descriptive analysis is used to analyse and interpret the data. For the findings, the results of tourist motivation, tourist perception, and tourist satisfaction acomplished the research question and
research objective. The overall result measure the level of tourists satisfaction towards
Kuching city. |
| first_indexed | 2025-11-14T22:23:08Z |
| format | Student Project |
| id | uitm-25210 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:23:08Z |
| publishDate | 2018 |
| publisher | Faculty of Hotel and Tourism |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-252102019-08-28T06:58:45Z https://ir.uitm.edu.my/id/eprint/25210/ A study on tourists’ motivation of visiting Kuching city, Sarawak / Abdul Zaheed Hanafi Sapheri & Aminah Mohamad Jainal Sapheri, Abdul Zaheed Hanafi Jainal, Aminah Mohamad Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations The purpose of this study is to investigate the factor in choosing Kuching tourism destination, tourist expectation towards tourism attraction in Kuching and overall satisfaction during their stay in Kuching. It also aims to investigate on how tourist socio-demographic characteristics affect their perception for the of satisfactions toward tourism attraction in Kuching city and result in tourist revisit. For the design and methodology approach, this study uses primary data and quantitative data. Distributed the questionnaire among the tourist visit Kuching to collect the data. Using SPSS to analyze the data. The frequency distribution and descriptive analysis is used to analyse and interpret the data. For the findings, the results of tourist motivation, tourist perception, and tourist satisfaction acomplished the research question and research objective. The overall result measure the level of tourists satisfaction towards Kuching city. Faculty of Hotel and Tourism 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25210/1/PPb_ABDUL%20ZAHEED%20HANAFI%20SAPHERI_AMINAH%20MOHAMAD%20JAINAL%20T%20HM%2018_5.pdf Sapheri, Abdul Zaheed Hanafi and Jainal, Aminah Mohamad (2018) A study on tourists’ motivation of visiting Kuching city, Sarawak / Abdul Zaheed Hanafi Sapheri & Aminah Mohamad Jainal. (2018) [Student Project] (Unpublished) |
| spellingShingle | Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations Sapheri, Abdul Zaheed Hanafi Jainal, Aminah Mohamad A study on tourists’ motivation of visiting Kuching city, Sarawak / Abdul Zaheed Hanafi Sapheri & Aminah Mohamad Jainal |
| title | A study on tourists’ motivation of visiting Kuching city, Sarawak / Abdul Zaheed Hanafi Sapheri & Aminah Mohamad Jainal |
| title_full | A study on tourists’ motivation of visiting Kuching city, Sarawak / Abdul Zaheed Hanafi Sapheri & Aminah Mohamad Jainal |
| title_fullStr | A study on tourists’ motivation of visiting Kuching city, Sarawak / Abdul Zaheed Hanafi Sapheri & Aminah Mohamad Jainal |
| title_full_unstemmed | A study on tourists’ motivation of visiting Kuching city, Sarawak / Abdul Zaheed Hanafi Sapheri & Aminah Mohamad Jainal |
| title_short | A study on tourists’ motivation of visiting Kuching city, Sarawak / Abdul Zaheed Hanafi Sapheri & Aminah Mohamad Jainal |
| title_sort | study on tourists’ motivation of visiting kuching city, sarawak / abdul zaheed hanafi sapheri & aminah mohamad jainal |
| topic | Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations |
| url | https://ir.uitm.edu.my/id/eprint/25210/ |