Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar
Fast food restaurant becomes wisely adopted in developing country including Malaysia. This is because the demand for fast food is increasing among Malaysian citizen that prefer eaten away from home. Fast food is a type of food that able to be prepared in a short time period and sell to the customer...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/25206/ |
| _version_ | 1848806198470508544 |
|---|---|
| author | Sahak, Nur Syahirah Abu Bakar, Afif Nabilah |
| author_facet | Sahak, Nur Syahirah Abu Bakar, Afif Nabilah |
| author_sort | Sahak, Nur Syahirah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Fast food restaurant becomes wisely adopted in developing country including Malaysia. This is because the demand for fast food is increasing among Malaysian citizen that prefer eaten away from home. Fast food is a type of food that able to be prepared in a short time period and sell to the customer at a reasonable price. Therefore, this research is
conducted to study the factors that influence fast food consumption behavior among Hospitality students at Universiti Utara Malaysia (UUM), Sintok, Kedah. Conceptually, the independent variable (trust, health awareness, availability and subjective norms) will
be affected by the dependent variables (fast food consumption behavior). By using descriptive research design for this study, the researcher would have a deeper
understanding of factors that influence university students to consume fast food at fast food restaurant in Malaysia. The survey has been conducted by distributing a
questionnaire to the sample size of the population which is the students who majoring Hospitality courses at UUM. Then, the data and information collected were analyzed by
using Software Package for Social Sciences (SPSS). The result shows that the factors of trust, availability and subjective norms can influence fast food consumption behavior. Besides, the most critical factor that influence fast food consumption behavior in this study is subjective norms. |
| first_indexed | 2025-11-14T22:23:07Z |
| format | Student Project |
| id | uitm-25206 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:23:07Z |
| publishDate | 2018 |
| publisher | Faculty of Hotel and Tourism |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-252062019-08-28T07:00:57Z https://ir.uitm.edu.my/id/eprint/25206/ Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar Sahak, Nur Syahirah Abu Bakar, Afif Nabilah Nutrition. Foods and food supply Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service Restaurants, cafeterias, tearooms, etc. Fast food restaurant becomes wisely adopted in developing country including Malaysia. This is because the demand for fast food is increasing among Malaysian citizen that prefer eaten away from home. Fast food is a type of food that able to be prepared in a short time period and sell to the customer at a reasonable price. Therefore, this research is conducted to study the factors that influence fast food consumption behavior among Hospitality students at Universiti Utara Malaysia (UUM), Sintok, Kedah. Conceptually, the independent variable (trust, health awareness, availability and subjective norms) will be affected by the dependent variables (fast food consumption behavior). By using descriptive research design for this study, the researcher would have a deeper understanding of factors that influence university students to consume fast food at fast food restaurant in Malaysia. The survey has been conducted by distributing a questionnaire to the sample size of the population which is the students who majoring Hospitality courses at UUM. Then, the data and information collected were analyzed by using Software Package for Social Sciences (SPSS). The result shows that the factors of trust, availability and subjective norms can influence fast food consumption behavior. Besides, the most critical factor that influence fast food consumption behavior in this study is subjective norms. Faculty of Hotel and Tourism 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25206/1/PPb_NUR%20SYAHIRAH%20SAHAK_NUR%20AFIF%20NABILAH%20ABU%20BAKAR%20T%20HM%2018_5.pdf Sahak, Nur Syahirah and Abu Bakar, Afif Nabilah (2018) Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar. (2018) [Student Project] (Unpublished) |
| spellingShingle | Nutrition. Foods and food supply Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service Restaurants, cafeterias, tearooms, etc. Sahak, Nur Syahirah Abu Bakar, Afif Nabilah Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar |
| title | Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar |
| title_full | Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar |
| title_fullStr | Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar |
| title_full_unstemmed | Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar |
| title_short | Factors that influence fast food consumption behavior among hospitality students at Universiti Utara Malaysia Sintok, Kedah / Nur Syahirah Sahak & Nur Afif Nabilah Abu Bakar |
| title_sort | factors that influence fast food consumption behavior among hospitality students at universiti utara malaysia sintok, kedah / nur syahirah sahak & nur afif nabilah abu bakar |
| topic | Nutrition. Foods and food supply Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service Restaurants, cafeterias, tearooms, etc. |
| url | https://ir.uitm.edu.my/id/eprint/25206/ |