The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain

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The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain

This research exploring the customer awareness towards the importance of insurance, and how well insurer has been convincing its customers who serves as a protection and financial solution provider through elements of marketing or 4P’s namely; product, distribution, promotions and price. The objecti...

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Bibliographic Details
Main Author:	Mat Zain, Maizatul Akmaliah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Awareness Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance
Online Access:	https://ir.uitm.edu.my/id/eprint/25159/

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