An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim, Muna Abdul Jalil and Shakirah Mohd Saad

An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim, Muna Abdul Jalil and Shakirah Mohd Saad

The issue of consumer ethics is always going to be a neverending story as such attributes is embedded unconsciously and naturally in our daily lives. Although rationally behaving unethically is generally unacceptable, consumers are less likely to notice and to be aware of their own ethical behaviors...

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Bibliographic Details
Main Authors: Abd Rahim, Nazahah, Abdul Jalil, Muna, Mohd Saad, Shakirah
Format: Research Reports
Language:English
Published: Research Management Institute (RMI) 2012
Subjects:
Business education
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/25118/

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