Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili

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Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili

Customer relationship management (CRM) is the overall process of building and maintaining profitability customers’ relationship by delivering superior customer value and satisfaction. CRM will give many advantages to the company and the main advantage is to enhance customer loyalty in the company. B...

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Bibliographic Details
Main Author:	Roslaili, Lily Suryana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/25114/

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