Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili
Customer relationship management (CRM) is the overall process of building and maintaining profitability customers’ relationship by delivering superior customer value and satisfaction. CRM will give many advantages to the company and the main advantage is to enhance customer loyalty in the company. B...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25114/ |
| _version_ | 1848806173442048000 |
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| author | Roslaili, Lily Suryana |
| author_facet | Roslaili, Lily Suryana |
| author_sort | Roslaili, Lily Suryana |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Customer relationship management (CRM) is the overall process of building and maintaining profitability customers’ relationship by delivering superior customer value and satisfaction. CRM will give many advantages to the company and the main advantage is to enhance customer loyalty in the company. Besides that, CRM indirectly will increase profitability in company.
This study conducted focusing on the “Effectiveness of Customer Relationship Management (CRM) Towards Enhancing Customer Loyalty in Epic Evolution (M) Sdn Bhd, Johor”. The main objectives of this study are (1) to determine the level of effectiveness of CRM towards customer loyalty in Epic Evolution, (2) to identify the factors that contribute to the effectiveness of CRM in Epic Evolution Sdn Bhd (Johor), (3) to analyze the alternative to improve the customer relationship with Epic Evolution and their customers. |
| first_indexed | 2025-11-14T22:22:43Z |
| format | Student Project |
| id | uitm-25114 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:22:43Z |
| publishDate | 2011 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-251142019-09-25T02:44:02Z https://ir.uitm.edu.my/id/eprint/25114/ Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili Roslaili, Lily Suryana Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Customer services. Customer relations Customer relationship management (CRM) is the overall process of building and maintaining profitability customers’ relationship by delivering superior customer value and satisfaction. CRM will give many advantages to the company and the main advantage is to enhance customer loyalty in the company. Besides that, CRM indirectly will increase profitability in company. This study conducted focusing on the “Effectiveness of Customer Relationship Management (CRM) Towards Enhancing Customer Loyalty in Epic Evolution (M) Sdn Bhd, Johor”. The main objectives of this study are (1) to determine the level of effectiveness of CRM towards customer loyalty in Epic Evolution, (2) to identify the factors that contribute to the effectiveness of CRM in Epic Evolution Sdn Bhd (Johor), (3) to analyze the alternative to improve the customer relationship with Epic Evolution and their customers. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25114/1/PPb_LILY%20SURYANA%20ROSLAILI%20BM%20M%2011_5.pdf Roslaili, Lily Suryana (2011) Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili. (2011) [Student Project] <http://terminalib.uitm.edu.my/25114.pdf> (Unpublished) |
| spellingShingle | Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Customer services. Customer relations Roslaili, Lily Suryana Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili |
| title | Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili |
| title_full | Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili |
| title_fullStr | Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili |
| title_full_unstemmed | Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili |
| title_short | Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili |
| title_sort | effectiveness of customer relationship management (crm) towards enhancing customer loyalty in epic evolution (m) sdn bhd, johor / lily suryana roslaili |
| topic | Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/25114/ |