Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad

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Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad

Etiqa Insurance and Takaful Berhad offer many types of product for General and Life Insurance. This study is designed to identify the factors that contribute the customer awareness of customer towards Takaful Mesra, one of Etiqa’s life products. Among those products, Takaful Mesra is most preferable...

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Bibliographic Details
Main Author:	Mohamad, Khairunnisa
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance
Online Access:	https://ir.uitm.edu.my/id/eprint/25099/

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