Perception of consumers toward Islamic banking products and services: a case study in Segamat, Johor / Nurul Ain Hazirah Azmi

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Perception of consumers toward Islamic banking products and services: a case study in Segamat, Johor / Nurul Ain Hazirah Azmi

This research attempted to investigate the perception of consumers toward Islamic banking products and services in Segamat, Johor. The research conducted by questionnaire method as the primary data, which the data for the research collected through a questionnaire survey of people that live the are...

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Bibliographic Details
Main Author:	Azmi, Nurul Ain Hazirah
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2017
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Banking
Online Access:	https://ir.uitm.edu.my/id/eprint/25093/

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