Adopting & measuring customer service quality (SQ) in Islamic banks: A case study in Bank Islam Malaysia Berhad in Segamat, Johor / Nur Insyirah Anuwar

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Adopting & measuring customer service quality (SQ) in Islamic banks: A case study in Bank Islam Malaysia Berhad in Segamat, Johor / Nur Insyirah Anuwar

This paper is conducted to identify the relationship between service quality and customer satisfaction in the Bank Islam Malaysia Berhad (BIMB), Segamat, Johor. This study employed an improved SERQUAL model by developing a unique dimension of compliance in the context of service Islamic bank indus...

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Bibliographic Details
Main Author:	Anuwar, Nur Insyirah
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2017
Subjects:	Customer services. Customer relations Banking
Online Access:	https://ir.uitm.edu.my/id/eprint/25092/

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