Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan
The purpose of study is to define study of relationship marketing towards customer retention practices by HICOM Diecasting. The collection of information gathered from the secondary data trough the journals local, interview and observation. From the study, researcher identified three factors arises...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2009
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/25084/ |
| _version_ | 1848806165639593984 |
|---|---|
| author | Roslan, Khairun Aini |
| author_facet | Roslan, Khairun Aini |
| author_sort | Roslan, Khairun Aini |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of study is to define study of relationship marketing towards customer retention practices by HICOM Diecasting. The collection of information gathered from the secondary data trough the journals local, interview and observation. From the study, researcher identified three factors arises is customer loyalty, customer satisfaction, and services quality to implement the marketing strategy and the competitive advantage of this company. Conclusion, researcher gives some suggestion on improvement in their customer satisfaction survey and implement in the future. |
| first_indexed | 2025-11-14T22:22:35Z |
| format | Student Project |
| id | uitm-25084 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:22:35Z |
| publishDate | 2009 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-250842019-09-25T01:54:37Z https://ir.uitm.edu.my/id/eprint/25084/ Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan Roslan, Khairun Aini Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations The purpose of study is to define study of relationship marketing towards customer retention practices by HICOM Diecasting. The collection of information gathered from the secondary data trough the journals local, interview and observation. From the study, researcher identified three factors arises is customer loyalty, customer satisfaction, and services quality to implement the marketing strategy and the competitive advantage of this company. Conclusion, researcher gives some suggestion on improvement in their customer satisfaction survey and implement in the future. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25084/1/PPb_KHAIRUN%20AINI%20ROSLAN%20M%20BM%2009_5.pdf Roslan, Khairun Aini (2009) Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan. (2009) [Student Project] <http://terminalib.uitm.edu.my/25084.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Roslan, Khairun Aini Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan |
| title | Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan |
| title_full | Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan |
| title_fullStr | Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan |
| title_full_unstemmed | Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan |
| title_short | Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan |
| title_sort | study of relationship marketing towards the customer retention practices by hicom diecasting sdn bhd / khairun aini roslan |
| topic | Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/25084/ |