Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin
FAMA has introduced the Agromas brand to promote agro products that have the potential for the domestic and export markets. The market shares of Agromas product in FAMA Tangkak was increased every year. It shows that SMI’s products are more acceptable nowadays in the market. The objective of the st...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25078/ |
| _version_ | 1848806163615842304 |
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| author | Sharifpuddin, Khairul Bariah |
| author_facet | Sharifpuddin, Khairul Bariah |
| author_sort | Sharifpuddin, Khairul Bariah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | FAMA has introduced the Agromas brand to promote agro products that have the potential for the domestic and export markets. The market shares of Agromas product in FAMA Tangkak was increased every year. It shows that SMI’s products are more acceptable nowadays in the market.
The objective of the study is to know the level of brand equity for Agromas products at FAMA Tangkak, to determine the level of brand equity for Agromas products at FAMA, to identify the relationships between factors that affects toward brand equity, to determine the most influence factors that affects Agromas products in terms of brand equity, to identify the correlations between factors toward brand equity and to identify recommendation to improve Agromas products in terms of brand equity in FAMA Tangkak. The results of the research were obtained by using six methods which was reliability test, frequency distribution, hypothesis testing, chi-square, correlation analysis and backward regression. The process of analyzing and interpreting of the data was presented through tables. All the objectives of this study had been achieved. |
| first_indexed | 2025-11-14T22:22:34Z |
| format | Student Project |
| id | uitm-25078 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:22:34Z |
| publishDate | 2010 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-250782019-09-25T01:49:49Z https://ir.uitm.edu.my/id/eprint/25078/ Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin Sharifpuddin, Khairul Bariah Marketing Market surveys. Including brand choice. Brand loyalty FAMA has introduced the Agromas brand to promote agro products that have the potential for the domestic and export markets. The market shares of Agromas product in FAMA Tangkak was increased every year. It shows that SMI’s products are more acceptable nowadays in the market. The objective of the study is to know the level of brand equity for Agromas products at FAMA Tangkak, to determine the level of brand equity for Agromas products at FAMA, to identify the relationships between factors that affects toward brand equity, to determine the most influence factors that affects Agromas products in terms of brand equity, to identify the correlations between factors toward brand equity and to identify recommendation to improve Agromas products in terms of brand equity in FAMA Tangkak. The results of the research were obtained by using six methods which was reliability test, frequency distribution, hypothesis testing, chi-square, correlation analysis and backward regression. The process of analyzing and interpreting of the data was presented through tables. All the objectives of this study had been achieved. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25078/1/PPb_KHAIRUL%20BARIAH%20SHARIFPUDDIN%20M%20BM%2010_5.pdf Sharifpuddin, Khairul Bariah (2010) Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin. (2010) [Student Project] <http://terminalib.uitm.edu.my/25078.pdf> (Unpublished) |
| spellingShingle | Marketing Market surveys. Including brand choice. Brand loyalty Sharifpuddin, Khairul Bariah Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin |
| title | Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin |
| title_full | Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin |
| title_fullStr | Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin |
| title_full_unstemmed | Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin |
| title_short | Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin |
| title_sort | factors that affects agromas products in terms of brand equity based on retailers perspective at fama tangkak / khairul bariah sharifpuddin |
| topic | Marketing Market surveys. Including brand choice. Brand loyalty |
| url | https://ir.uitm.edu.my/id/eprint/25078/ |