Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh

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Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh

Mobile phone has proven to be an integral part of the growth, development, success and efficiency of any business and economy. The past decade has seen enormous increase in mobile phone users, significant reduction in tariff and increase in talk time, usage of short message service (SMS) and various...

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Bibliographic Details
Main Author:	Musleh, Juhari
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/25051/

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