Customer satisfaction,commitment and loyalty: key variables for successful customer centricity in business-to-business market focus on MNC-a study in Telekom Malaysia Berhad (TM), Ipoh Perak / Hazwani Mohd Hatar

Customer satisfaction,commitment and loyalty: key variables for successful customer centricity in business-to-business market focus on MNC-a study in Telekom Malaysia Berhad (TM), Ipoh Perak / Hazwani Mohd Hatar

This research is to study about customer satisfaction, commitment, and loyalty on the successful of customer centricity in business-to-business market focus on MNC. The study was conducted in one of the telecommunication company, which is Telekom Malaysia Berhad, specifically in EGS Perak department...

Full description

Bibliographic Details
Main Author: Mohd Hatar, Hazwani
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
HF Commerce
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/25013/

Similar Items

Similar Items