Effective business strategy: a case study of Tutti Frutti (M) Sdn Bhd / Hazlee Shah Shukor

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Effective business strategy: a case study of Tutti Frutti (M) Sdn Bhd / Hazlee Shah Shukor

This research was carried out to determine the effectiveness of Tutti Frutti’s business strategy upon the establishment of their first yogurt shop. This research will be focusing in three purposes which are understanding the business strategy used by the company, determine the effectiveness of the c...

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Bibliographic Details
Main Author:	Shukor, Hazlee Shah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Planning. Business planning. Strategic planning Strategic alliances. Business networks Franchises (Retail trade)
Online Access:	https://ir.uitm.edu.my/id/eprint/25008/

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