Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid

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Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid

The number of product recalls has been increasing in recent years worldwide. Several studies have tried to define the best ways for the companies to manage product recalls and to mitigate negative impacts on brand image. However these efforts mostly adopt a managerial perspective, thus largely ignor...

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Bibliographic Details
Main Author:	Abd Rashid, Hasneezah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Branding (Marketing) Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/24985/

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