Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun

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Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun

This case studies the way in “Perceived Customer Satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (Perodua) Products and Services”. Customer satisfaction is a function of the discrepancy between a consumer’s prior expectations and his or her perception regarding the purchase. Satisfaction is a...

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Bibliographic Details
Main Author:	Harun, Hashidah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Automobile industry and trade Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/24981/

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