Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun
This case studies the way in “Perceived Customer Satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (Perodua) Products and Services”. Customer satisfaction is a function of the discrepancy between a consumer’s prior expectations and his or her perception regarding the purchase. Satisfaction is a...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/24981/ |
| _version_ | 1848806138781368320 |
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| author | Harun, Hashidah |
| author_facet | Harun, Hashidah |
| author_sort | Harun, Hashidah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This case studies the way in “Perceived Customer Satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (Perodua) Products and Services”. Customer satisfaction is a function of the discrepancy between a consumer’s prior expectations and his or her perception regarding the purchase. Satisfaction is a major driver of customer retention and loyalty, and therefore achieving high consumer satisfaction is a key goal of practitioners. The elements that contribute in customer satisfaction are product quality, product features, and product design and customer services. The purpose of the study is to explain the importance of understanding customer satisfaction towards products and services of Perodua. For these studies, collection data will use both technique which primary data and secondary data. This study will based on findings such as figures that are related to Perodua sales volume, volume totals industry vehicles and others which are related to customer satisfaction which will help these studies, and there have some recommendations that can help in improving the customer satisfactions on Perodua products and services. |
| first_indexed | 2025-11-14T22:22:10Z |
| format | Student Project |
| id | uitm-24981 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:22:10Z |
| publishDate | 2009 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-249812019-08-27T02:07:26Z https://ir.uitm.edu.my/id/eprint/24981/ Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun Harun, Hashidah Automobile industry and trade Consumer satisfaction Customer services. Customer relations This case studies the way in “Perceived Customer Satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (Perodua) Products and Services”. Customer satisfaction is a function of the discrepancy between a consumer’s prior expectations and his or her perception regarding the purchase. Satisfaction is a major driver of customer retention and loyalty, and therefore achieving high consumer satisfaction is a key goal of practitioners. The elements that contribute in customer satisfaction are product quality, product features, and product design and customer services. The purpose of the study is to explain the importance of understanding customer satisfaction towards products and services of Perodua. For these studies, collection data will use both technique which primary data and secondary data. This study will based on findings such as figures that are related to Perodua sales volume, volume totals industry vehicles and others which are related to customer satisfaction which will help these studies, and there have some recommendations that can help in improving the customer satisfactions on Perodua products and services. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24981/1/PPb_HASHIDAH%20HARUN%20M%20BM%2009_5.pdf Harun, Hashidah (2009) Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun. (2009) [Student Project] <http://terminalib.uitm.edu.my/24981.pdf> (Unpublished) |
| spellingShingle | Automobile industry and trade Consumer satisfaction Customer services. Customer relations Harun, Hashidah Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun |
| title | Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun |
| title_full | Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun |
| title_fullStr | Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun |
| title_full_unstemmed | Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun |
| title_short | Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun |
| title_sort | perceived customer satisfaction towards perusahaan otomobil kedua sdn bhd (perodua) products and services / hashidah harun |
| topic | Automobile industry and trade Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/24981/ |