Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran
The aim of this study is to determine the factors that influence customer when they want to buy perfume product. Perfume is like other personal grooming and beauty items, the purchase decision for perfume also complex one comprising of such factors like the product, price, place and also promotion....
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/24973/ |
| _version_ | 1848806136518541312 |
|---|---|
| author | Nor Mohamed Zailani, Hanis Shahran, Muhamad Ziqrul Haqeem |
| author_facet | Nor Mohamed Zailani, Hanis Shahran, Muhamad Ziqrul Haqeem |
| author_sort | Nor Mohamed Zailani, Hanis |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The aim of this study is to determine the factors that influence customer when they want to buy perfume product. Perfume is like other personal grooming and beauty items, the purchase decision for perfume also complex one comprising of such factors like the product, price, place and also promotion. The outcomes have confirmed that customer is willing to spend their share of wallet if fragrances of high quality are offered with attractive packaging and beautifully design perfume bottles. It will attract customer to buy, repeat purchase and the product will be recommended as well. |
| first_indexed | 2025-11-14T22:22:08Z |
| format | Student Project |
| id | uitm-24973 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:22:08Z |
| publishDate | 2014 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-249732019-08-27T02:00:08Z https://ir.uitm.edu.my/id/eprint/24973/ Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran Nor Mohamed Zailani, Hanis Shahran, Muhamad Ziqrul Haqeem Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The aim of this study is to determine the factors that influence customer when they want to buy perfume product. Perfume is like other personal grooming and beauty items, the purchase decision for perfume also complex one comprising of such factors like the product, price, place and also promotion. The outcomes have confirmed that customer is willing to spend their share of wallet if fragrances of high quality are offered with attractive packaging and beautifully design perfume bottles. It will attract customer to buy, repeat purchase and the product will be recommended as well. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24973/1/PPb_HANIS%20NOR%20MOHAMED%20ZAILANI%20M%20BM%2014_5.pdf Nor Mohamed Zailani, Hanis and Shahran, Muhamad Ziqrul Haqeem (2014) Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran. (2014) [Student Project] <http://terminalib.uitm.edu.my/24973.pdf> (Unpublished) |
| spellingShingle | Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Nor Mohamed Zailani, Hanis Shahran, Muhamad Ziqrul Haqeem Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran |
| title | Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran |
| title_full | Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran |
| title_fullStr | Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran |
| title_full_unstemmed | Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran |
| title_short | Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran |
| title_sort | factors influence spontaneous buying behavior toward perfume product / hanis nor mohamed zailani and muhamad ziqrul haqeem shahran |
| topic | Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/24973/ |