A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad
This research study addresses the issue of consumer intention on buying counterfeit international branded products in Melaka City. This study intends to examine the relationship of social influence, personality or belief and price on consumer purchase intentions in the context of counterfeit interna...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/24966/ |
| _version_ | 1848806134484303872 |
|---|---|
| author | Mohd. Isa, Hamidah Sa’ad, Siti Nur Fathiyah |
| author_facet | Mohd. Isa, Hamidah Sa’ad, Siti Nur Fathiyah |
| author_sort | Mohd. Isa, Hamidah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research study addresses the issue of consumer intention on buying counterfeit international branded products in Melaka City. This study intends to examine the relationship of social influence, personality or belief and price on consumer purchase intentions in the context of counterfeit international branded products in Melaka. A sample of 80 respondents at the age of 18 years old and above in Melaka City with the help of questionnaires survey containing statements related beliefs about counterfeited branded products was taken. The data were analyzed using Statistical Package for Social Sciences (SPSS).
The findings support the independent variables that contributed to the consumer intentions to purchase counterfeit international branded products. There are significant relationships between dependent variable and independent variables in this research study. The results indicated that social influence is the main factor contributing to the intention to purchase counterfeit products. This suggests that the consumers are simply willing to purchase counterfeit products after being influence by the social factors. However, further studies with bigger sample sizes and broader geographical scopes are needed to clarify these findings. |
| first_indexed | 2025-11-14T22:22:06Z |
| format | Student Project |
| id | uitm-24966 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:22:06Z |
| publishDate | 2014 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-249662019-08-26T07:27:14Z https://ir.uitm.edu.my/id/eprint/24966/ A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad Mohd. Isa, Hamidah Sa’ad, Siti Nur Fathiyah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This research study addresses the issue of consumer intention on buying counterfeit international branded products in Melaka City. This study intends to examine the relationship of social influence, personality or belief and price on consumer purchase intentions in the context of counterfeit international branded products in Melaka. A sample of 80 respondents at the age of 18 years old and above in Melaka City with the help of questionnaires survey containing statements related beliefs about counterfeited branded products was taken. The data were analyzed using Statistical Package for Social Sciences (SPSS). The findings support the independent variables that contributed to the consumer intentions to purchase counterfeit international branded products. There are significant relationships between dependent variable and independent variables in this research study. The results indicated that social influence is the main factor contributing to the intention to purchase counterfeit products. This suggests that the consumers are simply willing to purchase counterfeit products after being influence by the social factors. However, further studies with bigger sample sizes and broader geographical scopes are needed to clarify these findings. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24966/1/PPb_HAMIDAH%20MOHD.%20ISA%20M%20BM%2014_5.pdf Mohd. Isa, Hamidah and Sa’ad, Siti Nur Fathiyah (2014) A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad. (2014) [Student Project] <http://terminalib.uitm.edu.my/24966.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Mohd. Isa, Hamidah Sa’ad, Siti Nur Fathiyah A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad |
| title | A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad |
| title_full | A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad |
| title_fullStr | A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad |
| title_full_unstemmed | A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad |
| title_short | A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad |
| title_sort | research study on consumer intention to purchase counterfeit international branded products in melaka city / hamidah mohd. isa and siti nur fathiyah sa’ad |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/24966/ |