Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor

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Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor

The purpose of study this study is to define the factors that influence customer acceptance among Malaysian towards food biotechnology product. The collection of information gathered from the secondary data trough the journals local and internationally. From the study, researcher identified three fa...

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Bibliographic Details
Main Author:	Mohd Nor, Hafizah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/24950/

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