Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor
The purpose of study this study is to define the factors that influence customer acceptance among Malaysian towards food biotechnology product. The collection of information gathered from the secondary data trough the journals local and internationally. From the study, researcher identified three fa...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/24950/ |
| _version_ | 1848806129823383552 |
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| author | Mohd Nor, Hafizah |
| author_facet | Mohd Nor, Hafizah |
| author_sort | Mohd Nor, Hafizah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of study this study is to define the factors that influence customer acceptance among Malaysian towards food biotechnology product. The collection of information gathered from the secondary data trough the journals local and internationally. From the study, researcher identified three factors arise such Benefits, Trust, and Social Norms. Then, researcher interprets by doing data analysis to achieve the objective of this study. Conclusion, researcher give some suggestion on improve the benefits of food, and implement labeling as important factor in producing food biotechnology. |
| first_indexed | 2025-11-14T22:22:01Z |
| format | Student Project |
| id | uitm-24950 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:22:01Z |
| publishDate | 2009 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-249502019-08-26T07:20:16Z https://ir.uitm.edu.my/id/eprint/24950/ Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor Mohd Nor, Hafizah Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of study this study is to define the factors that influence customer acceptance among Malaysian towards food biotechnology product. The collection of information gathered from the secondary data trough the journals local and internationally. From the study, researcher identified three factors arise such Benefits, Trust, and Social Norms. Then, researcher interprets by doing data analysis to achieve the objective of this study. Conclusion, researcher give some suggestion on improve the benefits of food, and implement labeling as important factor in producing food biotechnology. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24950/1/PPb_HAFIZAH%20MOHD%20NOR%20M%20BM%2009_5.pdf Mohd Nor, Hafizah (2009) Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor. (2009) [Student Project] <http://terminalib.uitm.edu.my/24950.pdf> (Unpublished) |
| spellingShingle | Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohd Nor, Hafizah Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor |
| title | Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor |
| title_full | Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor |
| title_fullStr | Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor |
| title_full_unstemmed | Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor |
| title_short | Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor |
| title_sort | factors influence customer acceptance towards food biotechnology product / hafizah mohd nor |
| topic | Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/24950/ |