Factors in determining store loyalty among consumers in Malacca City / Gloria Ann Anin and Yusmanizza Marlinny Usop

Factors in determining store loyalty among consumers in Malacca City / Gloria Ann Anin and Yusmanizza Marlinny Usop

This study is conducted as a partial fulfilment of the coursework of Industrial Training Project Paper (MKT 669). The title of this study is “Factors in Determining Store Loyalty among Consumers in Malacca City”. The main objectives of this study are to assess the current level of customer’s loyalty...

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Bibliographic Details
Main Authors: Anin, Gloria Ann, Usop, Yusmanizza Marlinny
Format: Student Project
Language:English
Published: Faculty of Business and Management 2014
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Shopping centers. Shopping malls
Online Access:https://ir.uitm.edu.my/id/eprint/24947/

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