Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi

Ikhlas Consultant & Services (ICS) is one of financial consultant company which promotes Takaful Ikhlas products. The issue statement to be discussed is promotion activities done by the company to increase sales as to achieve the higher sales targeted. The purpose of this study is to suggesting...

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Bibliographic Details
Main Author: Ahmad Sukaimi, Fifizilla
Format: Student Project
Language:English
Published: Faculty of Business and Management 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/24942/
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author Ahmad Sukaimi, Fifizilla
author_facet Ahmad Sukaimi, Fifizilla
author_sort Ahmad Sukaimi, Fifizilla
building UiTM Institutional Repository
collection Online Access
description Ikhlas Consultant & Services (ICS) is one of financial consultant company which promotes Takaful Ikhlas products. The issue statement to be discussed is promotion activities done by the company to increase sales as to achieve the higher sales targeted. The purpose of this study is to suggesting company with the suit of promotion in order to make sure that company practices are fully effective. Data being collected by conducting interview and do observation. The company needs to improve some of promotion activities practices in order to sustain in the market now is tough. This is because of the number of competitors who are already in the market and new in the market are increases. Besides, company may apply another two promotional tools as it did not apply yet which are sales promotion and event and experience.
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format Student Project
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institution Universiti Teknologi MARA
institution_category Local University
language English
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publishDate 2011
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spelling uitm-249422019-08-26T07:13:01Z https://ir.uitm.edu.my/id/eprint/24942/ Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi Ahmad Sukaimi, Fifizilla Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Promotions Ikhlas Consultant & Services (ICS) is one of financial consultant company which promotes Takaful Ikhlas products. The issue statement to be discussed is promotion activities done by the company to increase sales as to achieve the higher sales targeted. The purpose of this study is to suggesting company with the suit of promotion in order to make sure that company practices are fully effective. Data being collected by conducting interview and do observation. The company needs to improve some of promotion activities practices in order to sustain in the market now is tough. This is because of the number of competitors who are already in the market and new in the market are increases. Besides, company may apply another two promotional tools as it did not apply yet which are sales promotion and event and experience. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24942/1/PPb_FIFIZILLA%20SUKAIMI%20M%20BM%2011_5.pdf Ahmad Sukaimi, Fifizilla (2011) Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi. (2011) [Student Project] <http://terminalib.uitm.edu.my/24942.pdf> (Unpublished)
spellingShingle Marketing research. Marketing research companies. Sales forecasting
Purchasing. Selling. Sales personnel. Sales executives
Promotions
Ahmad Sukaimi, Fifizilla
Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi
title Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi
title_full Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi
title_fullStr Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi
title_full_unstemmed Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi
title_short Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi
title_sort promotional activities in increasing sales by ikhlas consultant & services, skudai / fifizilla ahmad sukaimi
topic Marketing research. Marketing research companies. Sales forecasting
Purchasing. Selling. Sales personnel. Sales executives
Promotions
url https://ir.uitm.edu.my/id/eprint/24942/