The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi

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The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi

The purpose of this study is to determine the factors of consumer behavior when purchasing unit trust fund and refine the theoretical framework of the consumers intention to purchase with attitude, self-efficacy, subjective norms, perceived behavioral control, financial literacy and sources of infor...

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Bibliographic Details
Main Author:	Mohd Nazmi, Fauziana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Personal finance. Financial literacy Trust services. Trust companies
Online Access:	https://ir.uitm.edu.my/id/eprint/24936/

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