The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi
The purpose of this study is to determine the factors of consumer behavior when purchasing unit trust fund and refine the theoretical framework of the consumers intention to purchase with attitude, self-efficacy, subjective norms, perceived behavioral control, financial literacy and sources of infor...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2010
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/24936/ |
| _version_ | 1848806125634322432 |
|---|---|
| author | Mohd Nazmi, Fauziana |
| author_facet | Mohd Nazmi, Fauziana |
| author_sort | Mohd Nazmi, Fauziana |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to determine the factors of consumer behavior when purchasing unit trust fund and refine the theoretical framework of the consumers intention to purchase with attitude, self-efficacy, subjective norms, perceived behavioral control, financial literacy and sources of information. A descriptive research design was adopted for this study. From the SPSS analysis, it indicates that there are positive relationships between attitude, self-efficacy, subjective norms, perceived behavioral control, financial literacy, sources of information and intention to purchase unit trust fund. The respondents were working in Unit Trust Fund Management Company, and as such, the socio-economic background of the respondents may not be representative of consumer’s purchase behavior generally. The findings reported in this paper indicate that there is strong relationship between financial literacy and consumer’s intention to purchase unit trust fund where consumers with financial knowledge have higher confidence level when purchasing unit trust. This information should benefit practitioners and researchers alike. |
| first_indexed | 2025-11-14T22:21:57Z |
| format | Student Project |
| id | uitm-24936 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:21:57Z |
| publishDate | 2010 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-249362019-08-26T07:09:14Z https://ir.uitm.edu.my/id/eprint/24936/ The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi Mohd Nazmi, Fauziana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Personal finance. Financial literacy Trust services. Trust companies The purpose of this study is to determine the factors of consumer behavior when purchasing unit trust fund and refine the theoretical framework of the consumers intention to purchase with attitude, self-efficacy, subjective norms, perceived behavioral control, financial literacy and sources of information. A descriptive research design was adopted for this study. From the SPSS analysis, it indicates that there are positive relationships between attitude, self-efficacy, subjective norms, perceived behavioral control, financial literacy, sources of information and intention to purchase unit trust fund. The respondents were working in Unit Trust Fund Management Company, and as such, the socio-economic background of the respondents may not be representative of consumer’s purchase behavior generally. The findings reported in this paper indicate that there is strong relationship between financial literacy and consumer’s intention to purchase unit trust fund where consumers with financial knowledge have higher confidence level when purchasing unit trust. This information should benefit practitioners and researchers alike. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24936/1/PPb_FAUZIANA%20MOHD%20NAZMI%20M%20BM%2010_5.pdf Mohd Nazmi, Fauziana (2010) The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi. (2010) [Student Project] <http://terminalib.uitm.edu.my/24936.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Personal finance. Financial literacy Trust services. Trust companies Mohd Nazmi, Fauziana The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi |
| title | The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi |
| title_full | The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi |
| title_fullStr | The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi |
| title_full_unstemmed | The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi |
| title_short | The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi |
| title_sort | factors of consumer behavior when purchasing unit trust fund / fauziana mohd nazmi |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Personal finance. Financial literacy Trust services. Trust companies |
| url | https://ir.uitm.edu.my/id/eprint/24936/ |