Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi

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Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi

This research is investigates a possible “Effect of Relationship Marketing of the Future Consumer Behavioral Intention to Use the GIG Technology Holdings Sdn Bhd Services”. The main objective is to determine the effect of the relationship marketing toward the future consumer behavioral intention to...

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Bibliographic Details
Main Author:	Mohd Saufi, Fara Elani
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2009
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/24884/

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