Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly

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Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly

Propose - The purpose of the study is to investigate the factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka (JKMM). Design/methodology /approach – In order to gain the data, questionnaire is constructed and distributed using prop...

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Bibliographic Details
Main Authors:	Rashid, Fahme, Ramly, Nur Wahida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance Life insurance
Online Access:	https://ir.uitm.edu.my/id/eprint/24876/

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