Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar

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Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar

The Internet has emerged as one of the most important distribution channels for financial services firms. However, there is still a need to more fully understand the antecedents to customer use of banking via the Internet. The purpose of this study is to understanding the factors that affect the acc...

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Bibliographic Details
Main Author:	Mohammad @ Mokhtar, Elena Sofia
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Banking Acceptances Computer networks. Electronic information resources . Including the Internet
Online Access:	https://ir.uitm.edu.my/id/eprint/24839/

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