Customer satisfaction among Utusan Melayu’s customer toward product, price and content of the newspaper / Dhabitah Ruslan

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Customer satisfaction among Utusan Melayu’s customer toward product, price and content of the newspaper / Dhabitah Ruslan

The purpose of this study was to investigate the relationship of the selected independent variables : product , price and newspaper’s content with dependent variable which is customer satisfaction. In order to provide a guide in the study, three hypotheses were formulated. Data were collected fro...

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Bibliographic Details
Main Author:	Ruslan, Dhabitah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Malaysian newspapers Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/24833/

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