Customer satisfaction among Utusan Melayu’s customer toward product, price and content of the newspaper / Dhabitah Ruslan
The purpose of this study was to investigate the relationship of the selected independent variables : product , price and newspaper’s content with dependent variable which is customer satisfaction. In order to provide a guide in the study, three hypotheses were formulated. Data were collected fro...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2009
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/24833/ |
| _version_ | 1848806096967303168 |
|---|---|
| author | Ruslan, Dhabitah |
| author_facet | Ruslan, Dhabitah |
| author_sort | Ruslan, Dhabitah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study was to investigate the relationship of the selected independent variables : product , price and newspaper’s content with dependent variable which is customer satisfaction. In order to provide a guide in the study, three hypotheses were formulated.
Data were collected from 30 customers of Utusan Melayu (M) using the questionnaire. Overall, the study revealed that the level of customer satisfaction of Utusan Melayu’s customer is high.
Results obtained from the correlative analysis revealed those prices were strongly related to customer satisfaction. Products and newspaper contents were moderately positive related to customer satisfaction. However, even though product was moderately positive, the relationship values are low from other variable relationship values. As a result, customer satisfaction is positively related to the price, product and newspaper content.
To maintain customer satisfaction for long term period, company should always concern about the price, product and the content of the newspaper. To conclude, this study investigate between the customer satisfaction and selected independent variable, which is product, price and newspaper’s content of the study appeared to provide significant results. |
| first_indexed | 2025-11-14T22:21:30Z |
| format | Student Project |
| id | uitm-24833 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:21:30Z |
| publishDate | 2009 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-248332019-07-25T07:36:59Z https://ir.uitm.edu.my/id/eprint/24833/ Customer satisfaction among Utusan Melayu’s customer toward product, price and content of the newspaper / Dhabitah Ruslan Ruslan, Dhabitah Malaysian newspapers Consumer satisfaction The purpose of this study was to investigate the relationship of the selected independent variables : product , price and newspaper’s content with dependent variable which is customer satisfaction. In order to provide a guide in the study, three hypotheses were formulated. Data were collected from 30 customers of Utusan Melayu (M) using the questionnaire. Overall, the study revealed that the level of customer satisfaction of Utusan Melayu’s customer is high. Results obtained from the correlative analysis revealed those prices were strongly related to customer satisfaction. Products and newspaper contents were moderately positive related to customer satisfaction. However, even though product was moderately positive, the relationship values are low from other variable relationship values. As a result, customer satisfaction is positively related to the price, product and newspaper content. To maintain customer satisfaction for long term period, company should always concern about the price, product and the content of the newspaper. To conclude, this study investigate between the customer satisfaction and selected independent variable, which is product, price and newspaper’s content of the study appeared to provide significant results. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24833/1/PPb_DHABITAH%20RUSLAN%20M%20BM%2009_5.pdf Ruslan, Dhabitah (2009) Customer satisfaction among Utusan Melayu’s customer toward product, price and content of the newspaper / Dhabitah Ruslan. (2009) [Student Project] <http://terminalib.uitm.edu.my/24833.pdf> (Unpublished) |
| spellingShingle | Malaysian newspapers Consumer satisfaction Ruslan, Dhabitah Customer satisfaction among Utusan Melayu’s customer toward product, price and content of the newspaper / Dhabitah Ruslan |
| title | Customer satisfaction among Utusan Melayu’s customer toward product, price and content of the newspaper / Dhabitah Ruslan |
| title_full | Customer satisfaction among Utusan Melayu’s customer toward product, price and content of the newspaper / Dhabitah Ruslan |
| title_fullStr | Customer satisfaction among Utusan Melayu’s customer toward product, price and content of the newspaper / Dhabitah Ruslan |
| title_full_unstemmed | Customer satisfaction among Utusan Melayu’s customer toward product, price and content of the newspaper / Dhabitah Ruslan |
| title_short | Customer satisfaction among Utusan Melayu’s customer toward product, price and content of the newspaper / Dhabitah Ruslan |
| title_sort | customer satisfaction among utusan melayu’s customer toward product, price and content of the newspaper / dhabitah ruslan |
| topic | Malaysian newspapers Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/24833/ |