Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi

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Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi

The purpose of this study is to investigate the factors that can enhance customer satisfaction toward The Store. The objectives of this research study are to determine the most influential factors affecting customer satisfaction and the most significant of the factors that is organization, merchandi...

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Bibliographic Details
Main Authors:	Wilfred, Barbara, Fauzi, Nur Farahin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Shopping centers. Shopping malls
Online Access:	https://ir.uitm.edu.my/id/eprint/24804/

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